The recent and on-going credit crunch has had a siginficant impact on the housing market, arguably more so than any other industry. Banks and money lenders are not lending, mortgages are more difficult to get and ultimately there are fewer buyers available. Properties therefore, from the largest high-end multi-house development to the single private home for sale MUST be marketed more strategically and dynamically than ever before, in order to encourage potential buyers through the door. A 360° Property Virtual Tour can achieve this. Some Industry facts: - 95% of all potential home buyers use the internet as their first option (source: National Statistics)
- A property with a virtual tour is 10 times more likely to be viewed than one without (source: Property Weekly)
- A virtual tour can reduce the number of wasted viewings by up to 40% (source: Property Weekly)
New Builds
View360 Scotland Ltd has seen a significant increase in UK Home Builders using virtual tours in marketing their Showhomes. In some cases it has been reported that footflow to the specific showhomes has increased by up to 300%. General Property Sales
Estate Agents no longer have the luxury of hungry property developers looking to boost their portfolio. No longer is there a stampede to a "For Sale" sign and an immediate "Closing Date" announced. House prices have been dropping steadily and Estate Agents have to be more pro-active in their marketing than ever before. A quality Virtual Tour, marketed properly delivers: - Something different and stands out from the 1000's of homes presented on the internet
- A flavour of what the property has to offer, enticing the potential client to WANT to see more
- Cost reductions by eliminating the expensive weekly cost of newspaper advertising - it's a modest one-off cost
- Appeal to the basic intinct of the human race - people are nosey and want to see other peoples' houses.
Commercial Property
Another sector benefiting from the use of Virtual Tours is the Commercial Property Market. Clients have choice and will not make a potentially unnecessary trip to view a property. A Virtual Tour can provide a quick and informative view necessary to judge whether a Commercial property has the required elements. | 
